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Cook Wrap Sell

A guide to starting and running a successful food business from your kitchen

By Bruce McMichael

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About the Author

Bruce McMichael

Bruce McMichael has worked as a freelance writer, journalist and publisher for over 20 years and is passionate about local food, inspired by local provenance through meeting and learning from the producers and chefs.

Bruce published and edited a local food magazine, Taste Shropshire which included news and reviews of local food producers, restaurant and hotel reviews and local and regional ... Read more on Bruce McMichael

Contents Listing

Introduction
Who this book is for
What this book does

PART ONE: Starting Your Food Business

1. Cooking up a Great Idea
Starting your home-based food business
Key steps in creating your business
What's your niche?
Research

2. Types of Food Business
Catering
Producer

3. Refining Your Ideas
Focus groups
Cooking schools

4. Planning Your Business
Business plan
Financials
Mentors

5. Costs and Funding
Costs
Pricing
Funding

6. Registering Your Business
What's the best form of company for me?
Environmental health registration
What to call your company and how to protect its name

7. Accountants, Tax and Insurance
Accountants and tax
Insurance
Admin Q&A


PART TWO: Running Your Food Business

8. Being a Home-based Business
Kitchen layout tips
Saving money in the kitchen
Health and safety
Creating your perfect work environment
Getting around

9. Recipes and Ingredients
What goes in?
Food allergies and intolerances
Scaling up production
Quality standards and certification

10. Branding and Packaging
Design appeal
It's a bit like therapy
Design brief:a checklist
Packaging

11. New Product Development
What is new product development (or NPD)?
From idea to new product
'Tis the season
Ethical eating


PART THREE: Marketing and Sales

12. Promoting Your Products
Impress the press
Competitions and promotions
Awards
Networking

13. Your Business Website
Online presence
Pages to include
Attracting visitors
E-commerce tools

14. Using Social Media
Blogging
Twitter
Facebook
LinkedIn
Video

15. From Farm Shops to Supermarkets
Local retailers
Regional and national retailers
Pitch tips for meeting supermarket buyers
Box schemes and online stores

16. Selling at Events
Farmers' markets
Food festivals
Farmers' market and festival kit list
Running a successful stall

Conclusion
Links

Index
Introduction
Who this book is for
What this book does

PART ONE: Starting Your Food Business

1. Cooking up a Great Idea
Starting your home-based food business
Key steps in creating your business
What's your niche?
Research

2. Types of Food Business
Catering
Producer

3. Refining Your Ideas
Focus groups
Cooking schools

4. Planning Your Business
Business plan
Financials
Mentors

5. Costs and Fund ...

Jacket Text

From producing for pleasure to producing for profit!

With the growing demand for traditional, well-cooked, locally-sourced, homemade food there's never been a better time to start your own food business. You can sell your products at local food fairs, farmers' markets, food festivals and online. You can even get the ear of the supermarkets. Meanwhile, with modern technology and social media, it's never been easier to promote your products.

Produced in partnership with Country Living Magazine, this book will help you to:

- turn your love of food into a thriving small business, with the right idea and a watertight business plan
- create a home-based kitchen that complies with health and safety legislation
- use social media to promote your produce and brand
- become part of a vibrant community selling at farmers' markets and food festivals across the UK
- sell into shops, pubs and giant supermarket chains

This book is sprinkled with real-life stories of people making money from cooking, baking, blogging and much more besides. You'll meet soft drink producers, beef burger and sausage makers, chocolate and fudge specialists . . . and more.

All of them started from scratch and are now successfully selling into everywhere from farm shops to supermarkets. With this book you can join them.

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Media Coverage

Wellbeing Magazine

This handy little books is a guide to starting and running your own successful food business from your kitchen. From research ideas, to focus groups to planning and registering your business. Lots of ...

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Great British Food

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Shropshire Business Today

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Culinaria Libris

Have the pastries and gingerbread houses on the Great British Bake Off been stirring your ambitions of starting a baking business? If so, here is a nifty book that covers the nuts and bolts of what ...

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