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Design Create Sell

A guide to starting and running a successful fashion business

By Alison Lewy

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About the Author

Alison Lewy

Alison Lewy ran her own fashion label for 15 years and is founder of Fashion Angel, a fashion business accelerator that offers support to both emerging and established fashion industry entrepreneurs.

As well as successfully designing and building her own label, Alison set up production agency Skin Solutions and worked with high-end designers including Matthew Williamson and Preen on product ... Read more on Alison Lewy

Contents Listing

About the Author

Introduction
Making the dream a reality
Contributors

1. An Overview of the Fashion Business
- The Different Market Segments
- Eco fashion
- Case Study:Tammam
- Product Categories
- Roles In the Fashion Industry

2. Getting started
- The Business Plan
- Writing a Business Plan
- Case Study: Upper Street
- Business structures
- VAT
- Where to Work From

3. Research
- The Importance of Research
- Identifying Your Target Customer
- Case Study: Land Girl
- Comparative Shopping
- Researching Trends

4. Range Planning
- Planning Your Product Range
- Case Study: Sarah Angold Studio
- Pricing Strategy

5. Building Your Brand
- The Importance of Branding
- Case Study: Mark Thomas Taylor
- Developing your Unique Selling Point (USP)
- Preparing a Graphic Design Brief
- Be Consistent

6. Getting It Made
- The Production Process
- Sourcing and Selecting Manufacturers
- UK vs Offshore Production
- Case Study: Redhound for Dogs
- Sample Management
- Design or garment Specification
- Production and Critical Path Management
- Managing the Production Schedule
- Creating a Production Docket

7. Routes to Market
- Wholesale vs Retail
- Case Study: Lowie
- Agents and Distributors
- Trade Shows

8. Plan, Prepare, Pitch
- The Buying Seasons
- Getting a Sales Appointment
- Case Study: Corrie Nielsen
- Preparing Your Pitch
- Negotiation

9. Telling the World
- An Overview of Marketing and PR
- Marketing Materials
- Exhibitions and Catwalks
- Case Study: Hatastic

10. Finance
- Budgeting For Your business
- Profit, Loss, and Cash Flow Forecasts
- Sources of Finance

11. Protecting your brand and Products
- Intellectual Property (IP) Overview
- Protecting Your Trademark
- Business name

Conclusion

Useful Links
Glossary of Useful Fashion Industry Terms
About the Author

Introduction
Making the dream a reality
Contributors

1. An Overview of the Fashion Business
- The Different Market Segments
- Eco fashion
- Case Study:Tammam
- Product Categories
- Roles In the Fashion Industry

2. Getting started
- The Business Plan
- Writing a Business Plan
- Case Study: Upper Street
- Business structures
- VAT
- Where to Work From

3. Res ...

Jacket Text

Making the dream a reality...

The fashion business is an exciting and diverse industry to be involved with and the number of people starting up fashion related businesses is increasing every year.

These new entrepreneurs are coming from many different backgrounds including design graduates looking to start their own label, designers working for other companies that have decided its time to be their own boss, and those wanting to utilise their transferable skills to set up a business that can fit around their family commitments.There are also the innovators that have invented or identified a new product they want to launch.

This essential guide will give readers an overview of the fashion industry and what makes it tick. It will guide them through the issues they need to think about before they start and take them through the key steps involved in setting up a new business. Readers will learn how to conduct the research needed for their business plan and get practical guidance on building your brand, getting your product made, marketing & PR and how and where to sell products.

This comprehensive book will inspire fashion lovers to turn their dream into a reality.

Media Coverage

Womenswear Buyer

The synopsis: A guide to starting and running a successful fashion business.

The author: Alison Lewy is founder of Fashion Angel, an organisation that offers help and support to emerging and ...

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Pop Goes Fashion

I received an email recently about a new fashion business book by Alison Lewy called Turn your talent into a business Design Create Sell. The book is a guide to starting and running a fashion ...

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And the buzz is...

Designer and founder of ?Fashion Angel?, Alison Lewy, has come up with a brand new book titled ?Design Create Sell?, that claims to be an essential guide to the fascinating fashion industry, giving ...

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The Industry

'Design Create Sell' is the new book from The Industry's Alison Lewy. Stocking shelves in the likes of Waterstones, the 220 page guide offers pragmatic advice on how to crack the fashion industry; ...

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