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Ten Golden Rules of Equity Investing

By Hugh Young

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About the Author

Hugh Young

Hugh Young is managing director of Aberdeen Asset Management Asia Limited, the Aberdeen Group's regional HQ and group head of equities as well as a member of the executive committee responsible for the Aberdeen Group's day-to-day running.

He co-founded Singapore-based Aberdeen Asia in 1992, having been recruited in 1985 to manage Asian equities from London. Since then he has built the company ... Read more on Hugh Young

Contents Listing

1. Check how minority shareholders have been treated in the past
2. Remember that companies are about people not assets
3. Balance sheet strength is critical
4. Understand what you're buying
5. Be wary of over-ambition
6. Think long term
7. Benchmarks are measuring devices not portfolio-construction tools
8. Take advantage of irrational behaviour
9. Do your own research
10. Focus on industries in which it is possible to have a sustainable competitive advantage
1. Check how minority shareholders have been treated in the past
2. Remember that companies are about people not assets
3. Balance sheet strength is critical
4. Understand what you're buying
5. Be wary of over-ambition
6. Think long term
7. Benchmarks are measuring devices not portfolio-construction tools
8. Take advantage of irrational behaviour
9. Do your own research
10. Focus on industries in ...

Jacket Text

Hugh Young is a star fund manager at Aberdeen Asset Management, with over 25 years' experience and a dazzling record of returns. He has marshalled Aberdeen portfolios through numerous market cycles, and in this eBook reveals the secrets of his success, accompanied by the witty illustrations of cartoonist Fran Orford.

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