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The eBay Business Handbook

How anyone can build a business and make big money on eBay.co.uk

By Robert Pugh
Cover of The eBay Business Handbook (Paperback) by Robert Pugh Cover of The eBay Business Handbook (Mobile Phone) Cover of The eBay Business Handbook (Tablet)

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About the Author

Robert Pugh

After 24 years working for the same company, and many years within the corporate sales division, Bob Pugh realised it was time for a change. He began selling on eBay in January 2003, initially by clearing his house of unwanted items, with very little knowledge of computers and no experience of selling via the internet. The first few months proved to be a steep learning curve. But he soon became ... Read more on Robert Pugh

Contents Listing

About the author
Preface
Introduction

1. A Day In The Life Of An eBay Trader

2. Starting Out
Overview
What exactly is eBay?
The equipment you need
What to sell
Where to find stock
Establish your selling account
Choose your target market
eBay fees
Summary

3. Preparing For The First Listen
Overview
Check the competition
Listing design
Your trading terms and conditions
Payment options
Prepare your item
Packaging materials
Posting your item
Pictures of your items
Best Match
Summary
Five top tips before the kick off

4. Creating The First Listing
Overview
Stage 1: Category selection
Stage 2: Create your listing
Stage 3: Review your listing
Summary

5. While A Listing Is Live
Overview
Revise your item
Best Offer
Cancelling a bid
End a listing early
Selling directly
Respond to questions
First listing completed
Summary

6. After A Listing Has Ended
Overview
Second chance Offer
Receiving payment
Late payment excuses
Packaging
Dispatch
Re-listing an unsold item
Nn-paying buyers
Summary

7. Refining Your Listings
Overview
Standard method
Your own HTML
Summary

8. Fraud On eBay
Overview
Types of fraud
What eBay will and won't do concerning fraud
What to do if you have been defrauded
Summary

9. Developing Your eBay Business
Overview
Building on your brand
Affiliate sales
PowerSeller status
Trading worldwide
Summary

10. Managing The Paperwork
Overview
Business plan
Legal concerns
Taxation
Self-employment
Summary

Conclusion

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Index
About the author
Preface
Introduction

1. A Day In The Life Of An eBay Trader

2. Starting Out
Overview
What exactly is eBay?
The equipment you need
What to sell
Where to find stock
Establish your selling account
Choose your target market
eBay fees
Summary

3. Preparing For The First Listen
Overview
Check the competition
Listing design
Your trading terms and conditions
Payment options
Prepare y ...

Jacket Text

Completely revised, updated and expanded new edition

Anyone can buy and sell on eBay. But how many people actually make serious money from eBay? How many people make enough give up the day job and run an eBay business full time? Robert Pugh has done just that and in this fully updated and revised fourth edition of his bestselling eBay Business Handbook he reveals the secrets of his success.

Robert covers everything you need to know, from the basics of setting up your eBay account through to the creation and management of your own business. He gives you the information you need to use eBay to its full potential, to maximise returns and develop a robust online business.

This book has been written for anyone who has ever considered the idea of being their own boss. Whether you want to supplement an existing income or a complete change in lifestyle, this book is for you - giving you the confidence and knowledge you need to make that step.

Unlike many other eBay guides, this handbook is based on the personal experiences of an established Power Seller. Everything is covered; from the practical concerns of international sales to the purchase of packing materials. With a fresh, common-sense approach to selling, there are many hints, tips and personal recommendations that can be applied to all of your eBay activities.

One of the most valuable sections is dedicated to where to find stock to sell. Where traders obtain their stock is a closely guarded secret and often finding a source of stock can be quite daunting. This guide tells you where to look, how to buy from different sources and, perhaps most interesting of all, how to use eBay as a source of goods.

New for the fourth edition:

- Understand and work with the new seller defect process.
- Take best advantage of recent developments and turn them into hard cash.
- Maximise your selling potential across all media, including mobile.
- How to work with the latest eBay fee structure, so you retain the most of your revenue.
- Share in the knowledge gleaned from over 100,000 eBay transactions.

Discover how the author went from zero to over 56,000 positive feedbacks (and counting). From the very first LP record to the family car, he has sold items into almost every corner of the globe and taken every form of payment known to man. Anybody can do this, just follow the simple steps in this guide, dedicate the time, and soon you too could be living the eBay dream.

Other books by this author

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Media Coverage

Craftseller Magazine

If you?ve never dealt with a wholesaler online before, you may find it isn?t as you would expect. Robert Pugh, author of The eBay Business Handbook, suggests eight points to consider.

- Prices will ...

Read more

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