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The Secrets of the Seven Alchemists

A blueprint for business success, taking you to £10 million and beyond

By John Rosling

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About the Author

John Rosling

John Rosling is a serial entrepreneur with an itch. Ever since he setup an e-greeting card business in almost the same month as Moonpig and saw that business boom into a £120m success story whilst his own ended in ignominious insolvency, he has been itching to understand exactly what it is that sets some entrepreneurial businesses on a path to greatness whilst most stay merely good. Over a ... Read more on John Rosling

Contents Listing

About the author
Acknowledgements
Introduction
Introducing the Alchemists
- Keith Abel
- Ajaz Ahmed
- Frank Bastow
- Nick Jenkins
- Rupert Lee-Browne
- Russell Stinson
- Commodore Jerry Kyd RN

1. Business Alchemy
The formula that drives business value
The seven laws of valuation

2. The Journey
The energetic business story
'Five years planning - five years to feel really ready'
A time called Hope
The one big thing
Confidence becomes the norm
Accelerated growing pains
A whole world of horribleness
Focus on the five skills
The Alchemist's View
Action plan: Ten things to do now

3. Excellent is Good Enough
Getting to benchmark
Fundamentally damaging to your wealth
Cash is king
Cost management
Every job is only done once
Capacity
Revenue management
Your customers do your marketing for you
Assets and liability management
Your management team
The management team: The Alchemist's View
External risk
Top Tips
Action plan: Ten things to do now

4. Sunscreen for Scaffolders
Building the performance culture
Aligned, motivated and committed people
Putting the ding in your universe
Profit wasn't the focus of attention
The value of values
Value - meaning - behaviour
The Alchemist's View

5. The Nelson Touch?
Three phases of leadership
Seeing the wood for the trees
Forgetting Sheila's daughter's wedding
On the touchline
The Alchemist's View

6. No-one dies of a frickin' heart attack on my set
Building organisational capabilities
The Alchemist's View
Capability calculations
The Alchemist's View
Action Plan: 10 things in 100 days

7. A Smith & Wesson Trumps Four Aces
A culture of innovation
Breaking the pattern
Systems Innovation
The Alchemist's View
Product innovation
The Alchemist's View
Action plan: 10 things in 100 days

8. The Gorilla in the Beehive
Finding the hidden assets
From the potato to the veg box
Extensions based on core assets
Understanding your IP
Don't get stuck in the product you have to sell today
What are you the best in the world at?
The Alchemist's View
Action plan: Things to do in the next 100 days

9. New Fronts
Advancing through the layers
Innovating your channel assets
What a channel looks like
The Alchemist's View
Action plan: 10 things in 100 days

10. Brand Architecture
Brand as an asset
Creating your brand architecture
Licensing the brand
Winding up JCB
The Alchemist's View
Action Plan: Things to do now

11. The Summit
Choosing scale for your business
The Alchemist's View
Action plan: Things to do now

12. A Conversation about Exit
Four Alchemists' views on exit

Conclusions
The making of an Alchemist
Action Plan
Where to go for help

Reading List
About the author
Acknowledgements
Introduction
Introducing the Alchemists
- Keith Abel
- Ajaz Ahmed
- Frank Bastow
- Nick Jenkins
- Rupert Lee-Browne
- Russell Stinson
- Commodore Jerry Kyd RN

1. Business Alchemy
The formula that drives business value
The seven laws of valuation

2. The Journey
The energetic business story
'Five years planning - five years to feel really ready'
A time called Hope ...

Jacket Text

The alchemy of business success
Seven outstanding entrepreneurs and leaders reveal the secrets of building a successful business

Why do some ideas flourish into large, valuable businesses whilst others come to nothing? What is the special alchemy behind the most successful businesses?

In The Secrets of the Seven Alchemists, John Rosling, serial entrepreneur, author and speaker, sets out to answer these questions and reveals for the first time a unique, step-by-step methodology for business success. This is a tried and tested blueprint that has been used by entrepreneurs who have built businesses to and beyond £10m and now you can find out how to apply it to your own business, maximising your wealth, enjoyment and freedom.

This framework for success is brought to life through fascinating, entertaining and startlingly candid interviews with seven inspiring entrepreneurs and leaders who have created highly successful businesses that are extraordinarily wealth generative whilst being easy to run and a joy to own. There is nothing high-tech or revolutionary about the sectors these businesses operate in and they do not rely on world-changing inventions. In fact there is nothing remarkable in their stories other than the brilliance with which they have built the assets in their businesses. That is their alchemy.

The distillation of the wisdom and experience of these seven business alchemists, combined with the framework described by John Rosling, provides new clarity on the question of how a business should be set up and managed to truly maximise its value. It will inspire business owners and managers and put them on their own path to building an asset-rich business. It is time to learn the secrets of the seven alchemists.

www.secretsevenalchemists.com

Professional Reviews

"Highly practical, it contains a useful series of action plans at the end" - Irish Times


Media Coverage

Start Your Business Magazine

The Secrets of Seven Alchemists by John Rosling, published by Harriman House, £16.99 While there many business books that reveal the story behind the success of celebrity entrepreneurs like Richard ...

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